Video has maintained a powerful reputation of being one of the most efficient tools of visual communication. A creative and engaging video is a terrific way to present a product, service or brand and transform the user-experience to a much more interactive level. Because of this, professional, eye-catching videos are becoming increasingly popular in Web [...]
Responsive Web Design is a web design approach targeted at crafting sites to provide an optimal viewing experience-- easy reading and navigation with minimum resizing, panning and scrolling across a wide range of devices (from mobile phones to desktop computer monitors). When developing a new website for your business or redesigning your outdated existing site, [...]
A picture is worth a thousand words. Okay, maybe that sounds a bit cliche, but it's true, especially when it comes to your website. So what does this phrase truly mean? It means that a single image has the potential to tell a story just as well as a large amount of descriptive text. Jakob [...]
Strong branding is crucial in our ad-cultured world. It is important to ensure that you're the first person in your field that enters customers' minds. This can be a somewhat daunting task when it's just you-the entrepreneur who works solo. You may ask yourself: How can I stand out and become memorable in the minds [...]
People often create judgments based on first impressions. This same reality applies when it comes to how potential customers, suppliers and business partners form their initial impression of your company - they will make quick judgments whether or not to conduct business with you in-part on how professional you appear to them. Having a good [...]
Ten years ago, just having a website put a business on the cutting edge of technology. Recently, more and more businesses have discovered that to have a leg up on the competition, they have to go beyond that initial leap into the web. Quality design and complimentary marketing materials are key to staying afloat in [...]
Your brand distinguishes your small business from its competitors... A strong brand identity will build your small business' reputation and form consumers opinions about your products and services. This includes visual aspects such as logo design, print materials and color schemes as well as verbal elements like your tag line and marketing material. Your branding [...]
1. Your logo is not part of the digital age. If we asked you to email us a copy of your logo, would you be able to do it? Almost all designers whether they're creating websites, brochures, T-shirts, embroidered uniforms, billboards or anything else will need a digital copy of your logo, preferably in the format [...]
Are you still digging brochures, rack cards or business cards out of the same box you had printed five years ago? It might be time to take a look at those old materials and see what we can help you update! Here are a few things we can update/add to your print designs: 1. QR Code [...]
A recap of the knowledge we've shared this year. It's been a great year! We hope you have enjoyed our Customer Education Program and have learned some valuable tips and tools to promote your business. Just in case you missed some of our articles, we're doing a quick recap on what we've learned. You can [...]