Strong branding is crucial in our ad-cultured world. It is important to ensure that you’re the first person in your field that enters customers’ minds. This can be a somewhat daunting task when it’s just you-the entrepreneur who works solo. You may ask yourself: How can I stand out and become memorable in the minds […]
Calling all small businesses!
Ten years ago, just having a website put a business on the cutting edge of technology. Recently, more and more businesses have discovered that to have a leg up on the competition, they have to go beyond that initial leap into the web. Quality design and complimentary marketing materials are key to staying afloat in […]
The Importance of a Strong Brand Identity
Your brand distinguishes your small business from its competitors… A strong brand identity will build your small business’ reputation and form consumers opinions about your products and services. This includes visual aspects such as logo design, print materials and color schemes as well as verbal elements like your tag line and marketing material. Your branding […]
Does Your Logo Have Wrinkles? 5 Signs it’s Time for a new Logo
1. Your logo is not part of the digital age. If we asked you to email us a copy of your logo, would you be able to do it? Almost all designers whether they’re creating websites, brochures, T-shirts, embroidered uniforms, billboards or anything else will need a digital copy of your logo, preferably in the format […]
3 Print Design Updates You Need
Are you still digging brochures, rack cards or business cards out of the same box you had printed five years ago? It might be time to take a look at those old materials and see what we can help you update! Here are a few things we can update/add to your print designs: 1. QR Code […]
2011 In Review: Part 2
A recap of the knowledge we’ve shared this year. It’s been a great year! We hope you have enjoyed our Customer Education Program and have learned some valuable tips and tools to promote your business. Just in case you missed some of our articles, we’re doing a quick recap on what we’ve learned. You can […]
Business Cards: 5 Things You Should Know
1. Make a good first impression. Your business card is often the first impression branding-wise that you give your potential customers. That’s why you need a card that is designed to reflect your business style and stand out from the rest of your competition. Imagine if your potential customer was to line up five or […]
Christmas eCards: Save money, send thanks.
It’s hard to believe that we have almost reached the start of another holiday season, but ready or not here it comes! Why not take advantage of St. Augustine’s September lull to get your business ready for the holiday season, starting with a Christmas card? You can choose from one of two styles for your […]
5 Things You Need to Know About Great Website Design.
Over the next month we’re going to take a closer look at the most important components involved in creating a good website, starting with design. With every custom website design we create, there are several principle factors we take into account, including: 1. User Friendly: The most important factor in any design is the ease […]
Turn over a new leaf with print design.
Put your business’ best foot forward with folders, letterhead and more. Imagine that you have just concluded your presentation to a potential client. The two of you shake hands, and the client walks out with a handful of marketing materials you have provided that recap the services and support offered by your company. Hours (or […]
