Wait a minute… What is content? Content is the text, images, video, graphics, as well as every additional element that isn’t part of a design. So, if you have a website, brochure, business card, social media platform, etc., then content writing should be important to you. After all, websites, pamphlets, and other marketing materials tend […]
Guide to Online Banner Ads
Should You Purchase Online Banner Ads? St. Augustine Lions Seafood Festival Digital BannerAs a small business in a city where tourism is booming, the short answer to this question is yes! In our last blog, Advertising Ideas, we discussed the best ways to advertise during Tourist Season. To no surprise, online banner ads and other […]
6 Tips for A Unique About Page
A customer’s first impression of any company is the About Page. It is just as important as a first interview and needs to stand out in order to wow an audience It is a critical element of each website. Every About Page should include factors such as a description of the company’s mission, the company’s […]
10 Ways to Establish Your Business
Being a new business has its challenges, one of the biggest being establishing yourself in the community. A loyal client base and name recognition are vital to your success. Without the support of those around you, failure comes closer to becoming a reality than a fear. So, how do you make your startup stand out […]
Email Marketing and Landing Pages
It is December and that means it is time for your small business to get serious about promoting your holiday sales and specials that you have going on. Email makes up over a third of the ways that consumers make holiday buying decisions. The most important factor in your promotional emails is that they lead […]
Tips for Creating a Compelling Website Landing Page
When you are getting started on designing your website, there are things you need to keep in mind about the first impression that a viewer will have when they arrive at your site. From the moment a visitor clicks on your website, you want them to be drawn in. Many businesses make the mistake of […]
Advertising and Landing Page Congruency
Every day several hundred million people do a Google search, click on one of the results, get sent to a website only to be greeted by a page that has absolutely nothing to do with the ad that they clicked on. If the website owner is lucky the visitor may poke around the site a bit; […]
How to Create a Landing Page for your Business Fan Page on Facebook
Facebook is a wonderful tool for building your business through social media. So take advantage of the tools they offer and your ability to make landing pages right inside of Facebook. This will truly set your company apart from others and can help generate an influx of visitors to your main site. Below are 17 […]
Every Page On Your Website Should Have a Call to Action
That’s what makes it a landing page. In fact, when you understand that each and every website should be working for you to get new customers or keep track of what current customers want, then deciding what content to include on each webpage gets easier and easier. When in doubt, about what you should do to make […]
How to Use Landing Pages to Build Your Email Marketing Database
How large is your company’s email database? Why do I ask? Because size does matter. The size of your database has a direct correlation to your company’s bottom line…to your company’s cash flow. According to research from the Database Marketing Institute, every email address captured adds $10 to your company per year. Simply stated, if […]
