New Year’s Eve is a little over two weeks away, prompting small businesses to take a look at their business strategy. This year, make a New Year resolution for your business that is accomplishable and important! Commit to planning ahead with these small business tools. Sale and Promotion Tools In a city like St. Augustine, [...]
A customer’s first impression of any company is the About Page. It is just as important as a first interview and needs to stand out in order to wow an audience It is a critical element of each website. Every About Page should include factors such as a description of the company's mission, the company’s [...]
Plan your Holiday Social Media Campaign for Black Friday, Small Business Saturday, and Cyber Monday. Kick-start Your Holiday Social Media Campaign on Facebook A Facebook event is the perfect way to spread the word about your campaign. First, create an event for your Black Friday sale, Cyber Monday sale and Small Business Saturday. The event feature [...]
Social media platforms are essential to most marketing strategies. These three social media updates on Twitter, Instagram, and Hootsuite will easily connect you with customers, help you obtain feedback, and spread product awareness. Instagram Adds Poll Feature On October 3rd, Instagram added new stickers in the Stories section of the app that enable you to [...]
Fall is just a few days away, and that means the holidays will be here before you know it. While it seems like we’re still in the midst of summer, people start prepping for the holidays months in advance. According to the National Retail Foundation, more than half of consumers begin research in September and October [...]
Social media accounts - they're not just a way to stay connected in our personal lives, but also in our professional lives. All too often I see companies who are missing out on opportunities because they don't invest enough time building their social media presence. Social media isn't just some extra task to hand off to [...]
So, you've started a great business. It's something you've worked hard on and can't wait to share with the world. This is where marketing comes in handy. Marketing is how you get the attention of your target audience, how you build a following, and how you make that audience listen to what you're saying and [...]
You've been preparing for months. You've spent countless hours applying for your business license, filling out and submitting all the legal paperwork, and planning out your budget and inventory. You believe in your business and are ready to share it with the world. But before you do that, it's important to build your brand. Branding [...]
Social media is a great tool to promote your business and connect directly with your niche. It is an extension of your identity and is becoming an essential part of a business' online presence. With competition among businesses at an all-time high, more and more business owners are seeing the importance of social media [...]
Our rack card designed for Animal Emergency Hospital of St. Johns Rack cards have been around for years and have become a staple of hotel lobbies, visitors centers, and, generally, anywhere there is a lot of foot traffic. Remember your last vacation to a new place? Sure, you may have planned out some [...]
