1. Have a mission Just like anything else, your Twitter account needs to have a purpose. For what reason do you need to get on Twitter and post information? Here are a few examples of possible mission objectives: Find new customers Keep current customers informed Demonstrate your expertise Form relationships with other businesses 2. Use […]
How Are You & Facebook Getting Along?
Are you making strides with your Facebook marketing strategy? Over the last few months we’ve held a couple of Facebook workshops to help business owners like you figure out how to create an effective and efficient strategy for the social media site. For those of you who were unable to attend, we’ve shared some tips […]
Facebook Cover Photos: What You Need to Know
The importance of a custom Facebook page. By now you’ve likely seen the new layout of Facebook’s business pages. In addition to the square profile photo for your business, you now have a much larger space at the top of your page for a cover photo. But what should you put there? You could use […]
Introducing: The Facebook Business Clinic Made Easy!
Do you have questions about using Facebook to promote your business? We have answers! Join us on Thursday, May 10th at 10:00 a.m. for the Facebook Business Clinic Made Easy featuring guest speaker, marketing specialist Erica Van Dyke. This interactive workshop will help you understand a variety of Facebook topics including: Working with the new […]
Advertise Your Business on OldCity.com
Summer is almost here! Are you ready? Open the Door to St. Augustine! Leave expensive print advertising in the past where it belongs with cassette tapes and acid wash jeans; it’s time to step into the future. Online advertising has proven more effective not just for your business, but for your wallet, too. And […]
2011 In Review: Part 2
A recap of the knowledge we’ve shared this year. It’s been a great year! We hope you have enjoyed our Customer Education Program and have learned some valuable tips and tools to promote your business. Just in case you missed some of our articles, we’re doing a quick recap on what we’ve learned. You can […]
5 Essentials for your Marketing First Aid Kit
Your marketing plan is not complete without these important tools. Promoting your business in today’s media saturated market requires the use of multiple marketing tools. We’ve put together a list of essentials you should have at the ready for your business, all of which we can create for you: 1. Website: It might seem obvious, […]
Let us send our traffic to you!
Seasonal traffic is on the rise in St. Augustine. We spent some time downtown this past weekend enjoying the St. Patrick’s parade and other festivities (visit our Facebook page to see the pictures) and we noticed something…St. Augustine is getting crowded! We’ve also noticed a continued rise in our traffic on OldCity.com, indicating that more […]
It’s no surprise – the key to marketing is to advertise!
While many business owners feel that they have a choice in marketing OR advertising, the truth is that the two must work together in order to maximize the return on your investments. While print advertisements on billboards, phone books and newspapers have dominated the market in the past, the Internet is now the premium advertising […]
Hire your own marketing workforce for $25 per month.
Generate leads, referrals and new clients for your business. We have a new solution to share with you that will create more business for you without a lot of time or effort. We have partnered with a company called Ratepoint who offers affordable packages designed to provide small businesses with the right tools to manage […]
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