Managing your own social media networking sites for your business is not a small fleet! Many business owners avoid social media marketing all together since it doesn't typically have an immediate monetary return, however if you're leaving this out of your marketing mix, you're turning down infinite potential leads and important consumer engagement. Most likely [...]
A common question we often hear is: When is my site optimized? The best answer: It's an ongoing process. With this being said, constant SEO and SEM modification will lead you to a more optimized site. It is important to invest in ongoing Optimization in order to reach your ultimate goal of the moment where [...]
Are you curious as to what the future holds for social media marketing? Listed below are some trend predictions on what to expect to see in Social Media development in 2013 and in the next few years: Social Commerce: This is the combination of eCommerce and social media networking. With over 1 billion active users [...]
A tweet is a powerful tool...every week billions of tweets flow through the popular social network, Twitter. A wide variety of people, businesses (both big & small) local & international, utilize Twitter to get their messages to their customers and make their presence known. If you are new or unfamiliar to Twitter, we can help! [...]
1.) A Social Website A call-to-action from any source drives customers to your website. Linking your social networking sites to your home or landing page, allows people to to be driven directly to the product/services you want them to see. Not only are you going to gain a higher volume of website traffic, but you [...]
Old City Web Services is excited to announce a new introductory Facebook Business Clinic as well as an all new marketing clinic for advanced Facebook users! Both clinics will be half-day seminars featuring marketing expert Erica Lane. Our "Get Your Feet Wet!" introductory class will take place on Tuesday, Sept. 11th from 9:30 a.m. to 1:30 [...]
Is Pinterest right for your business? By now you've probably heard about the latest social media craze known as Pinterest. Essentially, Pinterest is a virtual bulletin board where users can share items they find on the web by "pinning" them to their boards for everyone to see. Although the website (www.pinterest.com) is most popular with women, [...]
1. Have a mission Just like anything else, your Twitter account needs to have a purpose. For what reason do you need to get on Twitter and post information? Here are a few examples of possible mission objectives: Find new customers Keep current customers informed Demonstrate your expertise Form relationships with other businesses 2. Use [...]
Are you making strides with your Facebook marketing strategy? Over the last few months we've held a couple of Facebook workshops to help business owners like you figure out how to create an effective and efficient strategy for the social media site. For those of you who were unable to attend, we've shared some tips [...]
The importance of a custom Facebook page. By now you've likely seen the new layout of Facebook's business pages. In addition to the square profile photo for your business, you now have a much larger space at the top of your page for a cover photo. But what should you put there? You could use [...]
