The most important part of your business is the customer base you have, and ultimately the community that you build around your business. Sure, a customer is a customer, but loyal and long-term customers that form a community around your business are what will keep you running strong. How to Build Community with Value: Unfortunately [...]
Setting up social media accounts and posting to them occasionally is not a sufficient social media strategy designed for success. You have to have a plan and a way to implement it to find success on social media and to have that success result in positive results to your business success. Here are some tips [...]
You have a website, social media pages, and send out a newsletter or emails to your clients on a regular basis. Yet you still aren't getting the results you'd hoped for, the online sales you are seeking and the social media response that is warranted after all the effort you put in. There are plenty [...]
Facebook has rolled out a new feature for Facebook Pages. Your business' Facebook page can now utilize this feature that will draw the viewer right to a page you want them to go to that will help promote your business. If you are a hotel, you can use the BOOK NOW call-to-action and the button [...]
Have you been using Twitter half-heartedly as part of your social media strategy to get the word out about your business? Do you know it's important but don't quite know how to use it so that you can effectively get results? Here are some ideas for how to use Twitter effectively to make your business [...]
Using Twitter is necessary for having a well-rounded social media strategy for marketing your business. There are so many new tips and tricks for making Twitter easy to use and effective when it comes to getting your brand out there to the public. Whether you are new to Twitter or if you just want to [...]
Build - Once you choose the social media platform(s) you want to utilize to increase online awareness of your brand, set up your profile(s) including a short, compelling bio to attract people letting them know who you are and what you do. Having a presence on Facebook, Twitter, Pinterest, Google Places, and YouTube in addition [...]
Proven ways to market your website So, you've taken the time and spent the money on a brand new website, but now what? You now have the challenge of bringing in traffic and not just any traffic, but new, qualified visitors that will spend time exploring your site and essentially contact you for either [...]
Last year, $59.1 billion was reportedly spent on this highly sought after event, which now spreads from the Thursday before to post Black Friday weekend deals, with Small Business Saturday on November 30 and Cyber Monday on December 2, closing out the weekend shopping extravaganza. How can the small businesses compete with the big guys [...]
FACT: St. Augustine attracts hundreds of thousands of visitors each holiday season. Whether a visitor stays for one night or all month, it is widely known that during the holidays, tourism in the nation's oldest city is thriving. If you own a B&B, restaurant or tour company, you're probably busy answering the phone and responding [...]