Being a new business has its challenges, one of the biggest being establishing yourself in the community. A loyal client base and name recognition are vital to your success. Without the support of those around you, failure comes closer to becoming a reality than a fear. So, how do you make your startup stand out […]
How Social Media & A Blog Correlate With SEO
Why Your Business Needs Social Media & A Blog Social media, Blogs and SEO compliment each other in online marketing. Posting current social media and a blog entries will help search engines recognize your website as relevant. Social media is a great outlet for driving traffic to your website, which helps boost your SEO rank. […]
What Does SEO Even Mean?
How Does SEO Apply to My Business? SEO stands for Search Engine Optimization. Search engine optimization is the action of making your website rank for search keywords & phrases that pertain to your website/business. Knowing the basics of SEO will give you a better understanding of how it will improve your online presence. In plain […]
Promoting Your Website Part I: SEO
The next 4-part series we have is going to focus on how you can take the website you have now and promote it, maximizing it’s potential and making the most of it for your business. Today, in Part I, we are discussing Search Engine Optimization, more often known as SEO. The foundation of promoting your […]
Analyzing Google Analytics
Analyzing Google Analytics You’ve got your website You’ve got Google Analytics Installed You get a report monthly And you have no idea what it means Don’t worry – you are not alone! Google Analytics can be extremely helpful in honing in your message to your audience but only once you understand who your audience is, […]
Quick and Dirty Search Engine Optimization Tips
In this day of every business having a website and the demand for digital information being so high, it’s critical that the website you put forth to the world is optimized for search engines. Simply having a website is not all it takes – it has to be found by those searching for your business’ […]
How many people are finding your site?
Proven ways to market your website So, you’ve taken the time and spent the money on a brand new website, but now what? You now have the challenge of bringing in traffic and not just any traffic, but new, qualified visitors that will spend time exploring your site and essentially contact you for either more […]
Google Devalues Link-building Tactics
For years, SEO professionals have emphasized the importance of increasing the number of external in-bound links to a site in an effort to build authority and trust, hence boosting organic search rankings. One by one, Google has been devaluing these tactics. What does this mean for your website? These changes will remove value that your […]
3 tips on advertising your business online
Making room in your marketing mix for online advertising does not always have to burn a hole in your wallet. There are numerous inexpensive ways to advertise your business online that can have just as big of a return as some of the more costly ways. Below are 3 cost-effective tips on advertising your business […]
Out with the old…in with the New
How can you really tell if your marketing efforts are outdated? We’ve developed a simple check list to help you determine if how you’re running your small (or big) business is in-line with the newest technology and innovative marketing trends. Note: If you answer “Yes” to any of these categories below, pick up the phone […]
