For years, SEO professionals have emphasized the importance of increasing the number of external in-bound links to a site in an effort to build authority and trust, hence boosting organic search rankings. One by one, Google has been devaluing these tactics. What does this mean for your website? These changes will remove value that your […]
3 tips on advertising your business online
Making room in your marketing mix for online advertising does not always have to burn a hole in your wallet. There are numerous inexpensive ways to advertise your business online that can have just as big of a return as some of the more costly ways. Below are 3 cost-effective tips on advertising your business […]
Out with the old…in with the New
How can you really tell if your marketing efforts are outdated? We’ve developed a simple check list to help you determine if how you’re running your small (or big) business is in-line with the newest technology and innovative marketing trends. Note: If you answer “Yes” to any of these categories below, pick up the phone […]
The Importance of Ongoing Optimization
A common question we often hear is: When is my site optimized? The best answer: It’s an ongoing process. With this being said, constant SEO and SEM modification will lead you to a more optimized site. It is important to invest in ongoing Optimization in order to reach your ultimate goal of the moment where […]
The Importance of SEO Maintenance
Your website is an important component of your business and it’s crucial for you to be found on search engines. SEO is not a one-time service, rather an ongoing process that businesses must monitor & maintain. Think of it as an investment, the more you put into your SEO rankings, the more traffic & visibility […]
What is your website lacking?
Is your company website fully-optimized, user-friendly and easy to update on your own? Many business owners choose to develop a website for one sole purpose–to establish that online presence, however the key to any good website is that it’s never a finished product. A successful website requires constant SEO, frequent updates, added features and a […]
Calling all small businesses!
Ten years ago, just having a website put a business on the cutting edge of technology. Recently, more and more businesses have discovered that to have a leg up on the competition, they have to go beyond that initial leap into the web. Quality design and complimentary marketing materials are key to staying afloat in […]
How to Monitor your Organic Traffic
Measuring organic website traffic is a crucial role for any SEO or SEM specialist. Google Analytic’s is one of the web’s most popular tools for measuring & analyzing website traffic. What’s its best feature…? It’s free! Google Analytics shows you the keywords people searched for that led them to your site via the organic search […]
SEO vs. SEM: What are they and what can they do for you?
Search Engine Optimization is… …adding keywords and phrases to your website content, titles and descriptions in order to make your website appeal more to search engines like Google, Yahoo and Bing. Combined with other SEO strategies like link building, social media, blogs, etc. search engine optimization can help your website move up in the rankings […]
The Value of Google Analytics
Get to know the people who are visiting your website. Have you ever wondered how many people visit your website? How long do they stay on the website? What pages do they visit? How did they find your website? Google Analytics can answer all of these questions! This incredible program is free to use and […]
