How large is your company’s email database? Why do I ask? Because size does matter. The size of your database has a direct correlation to your company’s bottom line…to your company’s cash flow. According to research from the Database Marketing Institute, every email address captured adds $10 to your company per year. Simply stated, if […]
Landing Pages: A Business Owner’s Best Friend
Chances are that you have more than one type of customer…which means that you must communicate with different customer groups in different ways. This necessity is easily accomplished by using targeted landing pages which automatically segments your marketing list for you. In other words, landing pages give your customer a chance to raise their hand […]
