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OldCity Web Services – Highlights of 2017

January 12th, 2018|Advertising, Blogging, Branding, Design, eCommerce, Logo Design, Print Design, Pro-Bono/Community, Responsive Web Design, Search Engine Optimization, Small Business Marketing, Tips For Success, Website Design|

Check out a few highlights from our year in 2017. From website and print designs to new content services, SEO efforts, and pro bono projects – we’ve been busy! Advertorials Advertising and Content In 2017 we implemented a new type of advertising on OldCity.com, called advertorials. We now offer a 300-word blog, made-to-order for our [...]

Website Trends for 2018

January 2nd, 2018|Design, eCommerce, News, Small Business Marketing, Web, Website Design|

In 2017 several website trends caught traction which will remain popular throughout 2018. In the past year, we have noticed a major evolution in the design of small business sites. Cluttered pages, a lack of direction, and M.I.A. contact forms are a thing of the past. The message has been conveyed; business owners are realizing [...]

5 Small Business Tools To Use In 2018

December 15th, 2017|Small Business Marketing, Social Media, Tips For Success|

New Year’s Eve is a little over two weeks away, prompting small businesses to take a look at their business strategy. This year, make a New Year resolution for your business that is accomplishable and important! Commit to planning ahead with these small business tools. Sale and Promotion Tools In a city like St. Augustine, [...]

7 Site Characteristics to Ditch Before Christmas

November 26th, 2017|General, mobile-responsive website, Tips For Success, Web, Website Design|

As a business owner creating and managing a website can be difficult. Your expertise is in your business and not graphic design. However, a compelling website is just as important as a business manager. With the Christmas approaching, you'll want to be sure that visitors are captivated by your site because they have a limited [...]

6 Tips for A Unique About Page

November 12th, 2017|General, Landing Pages, Tips For Success|

A customer’s first impression of any company is the About Page. It is just as important as a first interview and needs to stand out in order to wow an audience It is a critical element of each website. Every About Page should include factors such as a description of the company's mission, the company’s [...]

Use Social Media for your Holiday Campaign

October 24th, 2017|Black Friday, Cyber Monday, Facebook, Instagram, Small Business Marketing, Small Business Saturday, Social Media, Social Media Campaign, Twitter, Uncategorized|

Plan your Holiday Social Media Campaign for Black Friday, Small Business Saturday, and Cyber Monday. Kick-start Your Holiday Social Media Campaign on Facebook A Facebook event is the perfect way to get the word out about your campaign First, create an event for your Black Friday sale, Cyber Monday sale and Small Business Saturday. The event [...]

3 Social Media Updates to Know About

October 13th, 2017|Hootsuite, Instagram, Social Media, Social Media Marketing, Twitter|

Social media platforms are essential to most marketing strategies. These three social media updates on Twitter, Instagram, and Hootsuite will easily connect you with customers, help you obtain feedback, and spread product awareness. Instagram Adds Poll Feature On October 3rd, Instagram added new stickers in the Stories section of the app that enable you to [...]

Is Google Turning Into a Helicopter Parent?

October 1st, 2017|Cyber Security, eCommerce, General, Search Engine Optimization, Tips For Success|

Terms you Need to Know HTTP (HyperText Transfer Protocol): how we send and receive information on the web. For example, by typing "fall activities in St. Augustine," in Google's search box, you are actually sending a command to a server. In return the server fetches the information. SSL (Secure Sockets Layer): is the technology that allows information [...]

Domain Name Importance

September 18th, 2017|Domains and Hosting, General, Staff, Tips For Success|

When it comes to your domain name, there are a few things that you need to know: Who is your domain registered with (Tucows, Network Solutions, GoDaddy, etc..) Who, if anyone, is managing it for you or are you responsible for it yourself When is it due to expire/renew By making sure that your domain [...]

4 Ways to Prepare Your Business for the Holidays

September 10th, 2017|Black Friday, Cyber Monday, Design, eCommerce, Marketing, Responsive Web Design, Search Engine Optimization, Small Business Saturday, Website Design|

Fall is just a few days away, and that means the holidays will be here before you know it. While it seems like we’re still in the midst of summer, people start prepping for the holidays months in advance. According to the National Retail Foundation, more than half of consumers begin research in September and October [...]