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4 Branding Tips

May 18th, 2018|Branding|

Branding is an imperative element of every marketing strategy. Without a well-developed brand your web presence, customer service, and products are at risk of being overshadowed by other businesses in your market. If it isn't time for your company to rebrand, stay competitive and further develop your brand with these four tips. Identify your ideal customer Ideal [...]

Find Your Ideal Customer in 3 Easy Steps

May 4th, 2018|Small Business Marketing, Tips For Success|

Identify Your Ideal Customer in 3 Steps Targeting too broad of an audience is one of the biggest mistakes you can make when planning a marketing strategy. The narrative is “all business is good business”. However, targeting your ideal customer is significantly more profitable. As a result, you can develop products and services based on [...]

A Breakdown of Image File Types

April 18th, 2018|Image fundamentals, Tips For Success|

Have you ever gone to save a photo and wondered whether you should save it as a JPG or PNG? With so many types of files to choose from, something as simple as saving your logo can become quite a challenge. While there are over 20 common types of files, these are the ones you [...]

3 Restaurant Plugins All Restaurants Need

March 16th, 2018|Mobile Plug-In, Mobile Website, Plugins, Responsive Web Design, Tips For Success|

3 Restaurant Plugins All Restaurants Need Years ago, restaurants relied solely on word-of-mouth (one of the most difficult and best ways to advertise,) to promote their business. However, that changed when smartphones became as common as wallets. Now, everyone from teenagers to elders has unlimited access to information at the click of a button, the [...]

Guide to Online Banner Ads

March 7th, 2018|Ad Spaces, Advertising, Design, Landing Pages, Website Banners|

Should You Purchase Online Banner Ads? St. Augustine Lions Seafood Festival Digital Banner As a small business in a city where tourism is booming, the short answer to this question is yes! In our last blog, Advertising Ideas, we discussed the best ways to advertise during Tourist Season. To no surprise, online banner [...]

Top Five Advertising Ideas for Tourist Season

February 22nd, 2018|Advertising, Design, Tips For Success|

As Summer approaches, businesses who invest in advertising now will optimize their potential revenue during tourist season. Since there are dozens of unique ways to advertise, we've created a list of the most effective advertising ideas for businesses targeting tourists and locals during tourist season. Answer these questions before reading our list of advertising ideas, [...]

All About CMS WordPress

January 29th, 2018|Community, Content Management System, mobile-responsive website, Tips For Success|

When a client asks us which content management system (CMS) is best for their online needs we always recommend WordPress. In fact, we even suggest that clients with a different software convert to WordPress. It is the easiest application for business teams to manage, its user-friendly and powerful software can support a variety of small [...]

OldCity Web Services – Highlights of 2017

January 12th, 2018|Advertising, Blogging, Branding, Design, eCommerce, Logo Design, Print Design, Pro-Bono/Community, Responsive Web Design, Search Engine Optimization, Small Business Marketing, Tips For Success, Website Design|

Check out a few highlights from our year in 2017. From website and print designs to new content services, SEO efforts, and pro bono projects – we’ve been busy! Advertorials Advertising and Content In 2017 we implemented a new type of advertising on OldCity.com, called advertorials. We now offer a 300-word blog, made-to-order for our [...]