Do have good habbits when you’re a business on social media.
Social media has turned into a major marketing asset for small businesses, but that doesn’t mean that each business is getting the most out of it. In fact, businesses with bad social media habits may be losing more followers than they realize.
Examples of bad social media etiquette.
Figure 1
Imagine that you are scrolling through Instagram and notice the business profile for your doctor’s office. You go to their page to follow them but notice that many of their posts are written in slang and promote conflicting personal beliefs. Would you still choose to see this physician?
Or, imagine you’re on Facebook searching for a new seafood restaurant to try and you come across one named The Seafood Place. You check out a few of their posts and browse the photos of their entrees and think you’ve hit the jackpot. You then decide to read a few Facebook reviews. After reading the review in Figure 1, you may decide not to dine there.
So, what do these two examples have in common? They give clients and potential clients interesting insight into the beliefs of the company – and not in the positive way that a Mission Statement or About Us Page does.
In today’s day in age, typing a message over a social media platform is sometimes more meaningful than saying it in person. That’s why it’s so important to have the very best social media habits when you’re representing your business. It’s like the new saying goes, “Say it forget it, write it regret it.”
Here are a few more tips for businesses on social media:
- Use free content writing tools to format your posts to perfection and avoid mispellings or pixelated images.
- Never ask too much of your followers. For example, if every post includes a task (“Go here”, “Click this link”, or “Tell us in the comments”) your followers will become exhausted.
- Use the statistics provided by each social media platform to find out what time of day your followers are on it the most. Then, be sure to post during those times.
- Prioritize your platforms. Put more energy into the platforms you get the most from.
- Don’t post for everyone, instead post for your ideal customer.