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A Breakdown of Image File Types

2019-01-31T13:24:39-04:00April 18th, 2018|Image fundamentals, Tips For Success|

Have you ever gone to save a photo and wondered whether you should save it as a JPG or PNG? With so many types of files to choose from, something as simple as saving your logo can become quite a challenge. While there are over 20 common types of files, these are the ones you [...]

3 Restaurant Plugins All Restaurants Need

2019-01-31T13:24:39-04:00March 16th, 2018|Mobile Plug-In, Mobile Website, Plugins, Responsive Web Design, Tips For Success|

3 Restaurant Plugins All Restaurants Need Years ago, restaurants relied solely on word-of-mouth (one of the most difficult and best ways to advertise,) to promote their business. However, that changed when smartphones became as common as wallets. Now, everyone from teenagers to elders has unlimited access to information at the click of a button, the [...]

Guide to Online Banner Ads

2019-01-31T13:24:39-04:00March 7th, 2018|Ad Spaces, Advertising, Design, Landing Pages, Website Banners|

Should You Purchase Online Banner Ads? St. Augustine Lions Seafood Festival Digital Banner As a small business in a city where tourism is booming, the short answer to this question is yes! In our last blog, Advertising Ideas, we discussed the best ways to advertise during Tourist Season. To no surprise, online banner [...]

Top Five Advertising Ideas for Tourist Season

2019-01-31T13:24:39-04:00February 22nd, 2018|Advertising, Design, Tips For Success|

As Summer approaches, businesses who invest in advertising now will optimize their potential revenue during tourist season. Since there are dozens of unique ways to advertise, we've created a list of the most effective advertising ideas for businesses targeting tourists and locals during tourist season. Answer these questions before reading our list of advertising ideas, [...]

All About CMS WordPress

2019-01-31T13:24:39-04:00January 29th, 2018|Community, Content Management System, mobile-responsive website, Tips For Success|

When a client asks us which content management system (CMS) is best for their online needs we always recommend WordPress. In fact, we even suggest that clients with a different software convert to WordPress. It is the easiest application for business teams to manage, its user-friendly and powerful software can support a variety of small [...]

OldCity Web Services – Highlights of 2017

2019-01-31T13:24:39-04:00January 12th, 2018|Advertising, Blogging, Branding, Design, eCommerce, Logo Design, Print Design, Pro-Bono/Community, Responsive Web Design, Search Engine Optimization, Small Business Marketing, Tips For Success, Website Design|

Check out a few highlights from our year in 2017. From website and print designs to new content services, SEO efforts, and pro bono projects – we’ve been busy! Advertorials Advertising and Content In 2017 we implemented a new type of advertising on OldCity.com, called advertorials. We now offer a 300-word blog, made-to-order for our [...]

Website Trends for 2018

2019-01-31T13:24:39-04:00January 2nd, 2018|Design, eCommerce, News, Small Business Marketing, Web, Website Design|

In 2017 several website trends caught traction which will remain popular throughout 2018. In the past year, we have noticed a major evolution in the design of small business sites. Cluttered pages, a lack of direction, and M.I.A. contact forms are a thing of the past. The message has been conveyed; business owners are realizing [...]

5 Small Business Tools To Use In 2018

2019-01-31T13:24:40-04:00December 15th, 2017|Small Business Marketing, Social Media, Tips For Success|

New Year’s Eve is a little over two weeks away, prompting small businesses to take a look at their business strategy. This year, make a New Year resolution for your business that is accomplishable and important! Commit to planning ahead with these small business tools. Sale and Promotion Tools In a city like St. Augustine, [...]