There are many ways to grow your business but one of the most effective ways is by getting your message out. If you’re having a sale, changing your business hours, or have a new product, how will your customers find out if you don’t inform them? Who else will let them know? Having the line of communication open between you and customers is vital when growing your business.
Advertising
Just think. If online ads weren’t a fantastic way to convey a message, would renowned brands like Hershey’s and Marriott still do it?
Since many online advertising contracts last for months or even years, they are a popular approach for businesses that want to stay in touch with customers on a long-term basis. Additionally, most ads on OldCity.com allow for a few lines of text as well as images, unlike the standard image-only ads. This allows for ample opportunity for you to share information with your customers.
What We Do
- Design and optimize your advertisement with your message
- Optimize the placement of your advertisement
- Send you monthly statistics
Your message will reach:
- Potential Customers
- Users browsing that Page
Email Marketing
Sending an email to a customer is like knocking on their door and saying, “Hello, we thought it was important that you know…”
Get your message out in a timely fashion and make a statement by sending the message right to their inbox. Similar to advertising, emails allow you to share a few lines of text along with images without overwhelming customers. All in all, a friendly email is a positive experience for both the sender and the receiver – especially if it contains critical information. However, if you’re looking to relay a more complicated message like describing a product, a site update is a better option.
What We Do
- Design and optimize your message
- Manage your campaigns and contacts
- Send you statistics
Your message will reach:
- Existing Customers
- People who have signed up to receive emails
Site Updates
Customers are going to your site to find out more about your business. Get the message out and update it with news.
Site updates are one of the most effective ways to get your message out especially for businesses that already have a strong customer base. Repeat customers and even ideal customers are more likely to travel to your website than to come across an advertisement by chance, signup to receive emails, or follow you on social media.
In reality, your site should be updated with any message you share through a different outlet. Most of the time, an advertisement, email, or social media post is created with the intention of funneling the customer back to the website; in these cases, the business’ website is often linked to the marketing piece.
What We Do
- Quickly and efficiently add your message to your website
Your message will reach:
- Existing Customers
- Potential Customers
- Users browsing your site
Social Media
The cool thing about social media? Millions of your potential customers use it every day.
Social media posts are great for sending frequent updates. Sharing blogs via a link, talking about products, and even a simple brand awareness message is great content for social media. However, similar to advertisements and emails, complicated messages aren’t great for this outlet. Long and in-depth posts might get ignored since most people on social media scroll down the page and only stop when they see a post of interest.
What We Do
- Optimize an appealing post with your message
- Add searchable keywords
- Optional: define the audience for maximum exposure
- Send you statistics
Your message will reach:
- Existing Customers
- Hundreds of Potential Customers
Our Mission Statement
Our mission at Old City Web Services is to navigate the world of web design, web development, and advertising for our clients so that they can focus on what they do best – running their business! Our business intentions go beyond the metrics of graphics, coding, and SEO. Located on Florida’s First Coast, we run a personable homefront service and consider our relationship with our clients as a partnership in their success.
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