There are so many options that you can be presented with as a small business owner in order to grow your customer base. Many of them can include things that are expensive or complicated or time consuming. It can be difficult to see the benefit when something is any of those things. Today, putting aside [...]
Social Media can be both fun and good for business. It is a place to be a little more casual, and to let your clients - current and potential - learn a little more about you. There are things you need to know before you get started on social media though, to make sure that [...]
Last week, we discussed the importance of Conversion Rate Optimization. This is one of the top trends for 2016 as businesses seek to optimize their website for search engines. In addition, there are many other trends that will continue through 2016 and it will be important for you to keep on top of them for [...]
Whether you have a website that needs updating or you are creating a new website, the best place to start is with asking yourself what the ultimate objective is. The answer probably falls somewhere along the lines of that you want it to look good and get results. Conversion optimization is all about the action [...]
It is a new year - a great time to start fresh for your business. One way to start the year off on the right foot for your business is to give your website a fresh new look, and make sure that your website is optimized to keep up with today's web design and development [...]
There are many services that we offer here at Old City Web Services. One that we'd like to feature for you today is helping you to put together email for a large mailing list. We often get asked what a client's options are for sending to their email lists. For many reasons, using a service [...]
You have a great website, but now what? You now have the challenge of bringing in quality traffic that will result in real conversions for your business. Marketing your website once it's live is so important, especially today as the internet is continuing to explode with new, relevant competition. You may have been the only [...]
It is December and that means it is time for your small business to get serious about promoting your holiday sales and specials that you have going on. Email makes up over a third of the ways that consumers make holiday buying decisions. The most important factor in your promotional emails is that they lead [...]
It can be a challenging task to keep up with both your small business and your online presence when often the terminology can leave you confused. Here are some useful definitions to help you as you work on your website so you understand what is important. Browser – A browser is the software application you [...]
We all know that every day, new trends are emerging on the internet and technology is ever-changing. For many, this leads them to believe that print is dead. Maybe surprisingly, though, print is far from dead. For many small businesses, print marketing is part of their overall marketing plan and goes hand in hand with [...]
