It can be a challenging task to keep up with both your small business and your online presence when often the terminology can leave you confused. Here are some useful definitions to help you as you work on your website so you understand what is important. Browser – A browser is the software application you [...]
We all know that every day, new trends are emerging on the internet and technology is ever-changing. For many, this leads them to believe that print is dead. Maybe surprisingly, though, print is far from dead. For many small businesses, print marketing is part of their overall marketing plan and goes hand in hand with [...]
What is responsive design? Responsive web design is an approach that addresses a user’s needs based on the environment they are in when viewing your website. Whatever screen size, platform or orientation they are using – as they switch from their phone to their desktop to their ipad, the website adjusts to accommodate for resolution [...]
October 14, 2015 Just having a website for your small business isn't enough. There are things that your website needs to keep it functioning, current, and able to meet yours and your customer's needs. Here are 5 Things Your Website Needs Today: Easy to Find Contact Information Where you are located, how to email [...]
October 7, 2015 Today, we are looking at the fourth and final part in our series on Content Marketing. In Part I, we looked at Analytics, in Part II, we looked at Building Your Strategy, in Part III, we addressed Why It's Important. Today, we are going to bring it all together and talk [...]
Old City is dedicating the month of October to"Help Feed Hungry Kids" and is collecting food items for the Weekend Hunger Backpack Program distributed by Catholic Charities. Each week 200, yes 200, packs are assembled and delivered to Sebastian Middle School for children that are considered food insecure. This has increased by 125 from last [...]
September 30, 2015 Today, we are looking at the third part in our series on Content Marketing. In Part I, we looked at Analytics and in Part II, we looked at Building Your Strategy . Today, we are looking at why Content Marketing is Important. In today's digital age, it seems like everyone is [...]
September 23, 2015 In our series on Content Marketing, last week we looked at Using Analytics. We touched on how to see what your viewers are looking for, what pages they are viewing, and what content is either keeping them at your site or not. With this information, you can begin to build your [...]
We are beginning a new four part series which will be centered around content marketing. This week, we are looking at how to use Google Analytics to improve your content marketing. Believe it or not, there is actually a way to make use of the information you gather from your analytics report – bounce rates, [...]
In Part I of our series about promoting your website, we discussed the importance of SEO. In part II, we looked at branding. And in Part III we looked at how to use Social Media to promote your website. Today, we are putting email up to the task of website promotion and will be sharing [...]
