Old City Web Services is going back to school. Earlier this summer, Old City Web Services partnered up with a new local program to match private businesses with public schools so that we can share career perspectives, advice and tips with students. Last month, Cecile Nusbaum (OCWS General Manager) and Bobby Jones (OCWS Art Director) [...]
If you're a little confused when it comes to SEO, you're not alone. The evolution of the Internet has left many people scrambling to keep up with new terms and capabilities on the web. Search engine optimization is a new internet marketing tool that combines knowledge of how search engines work with research into what keywords and phrases [...]
What is Twitter? Follow us on Twitter! Twitter is an online social network--it's like a 24/7 chamber mixer for people around the world. The conversation is constantly going on and you can choose to jump in and out of it as you please, posting your own information or commenting on other people's information. 1) Customize [...]
Every day several hundred million people do a Google search, click on one of the results, get sent to a website only to be greeted by a page that has absolutely nothing to do with the ad that they clicked on. If the website owner is lucky the visitor may poke around the site a bit; [...]
Hopefully you answered yes to that question. If you answered no then have no fear, this article will help you get started in the very lucrative and response rich text marketing world. Text messages have a read rate of 95%. Yes, you read that correctly. 95% of all text messages are read. And the response [...]
Facebook is a wonderful tool for building your business through social media. So take advantage of the tools they offer and your ability to make landing pages right inside of Facebook. This will truly set your company apart from others and can help generate an influx of visitors to your main site. Below are 17 [...]
I hope so. Why? Because it is a great way to build online exposure and build relationships with other social media savvy businesses and bloggers. Ideally you should have around 12 blogs on which you regularly comment Make your comments meaningful and real…not a little short ditty that says “I like your blog” but rather [...]
That's what makes it a landing page. In fact, when you understand that each and every website should be working for you to get new customers or keep track of what current customers want, then deciding what content to include on each webpage gets easier and easier. When in doubt, about what you should do to make [...]
If you answered yes, then take a bow because you are doing your followers and your business a huge service. Trust is built when you blog on a regular basis. Much like a television show that comes on at 8pm on Thursdays each and every week, your blog can become a regular part of your [...]
How large is your company's email database? Why do I ask? Because size does matter. The size of your database has a direct correlation to your company’s bottom line…to your company’s cash flow. According to research from the Database Marketing Institute, every email address captured adds $10 to your company per year. Simply stated, if [...]
