These social media tips are key to keeping your social media strategy stress-free. In 2018, everyone from your ideal customer to family members are on social media. We all do it a little differently, but when it comes down to it, these social media tips will save you time and keep you relevant. Ditch the […]
4 Branding Tips
Branding is an imperative element of every marketing strategy. Without a well-developed brand your web presence, customer service, and products are at risk of being overshadowed by other businesses in your market. If it isn’t time for your company to rebrand, stay competitive and further develop your brand with these four tips. Identify your ideal customer Ideal […]
Find Your Ideal Customer in 3 Easy Steps
Identify Your Ideal Customer in 3 Steps Targeting too broad of an audience is one of the biggest mistakes you can make when planning a marketing strategy. The narrative is “all business is good business”. However, targeting your ideal customer is significantly more profitable. As a result, you can develop products and services based on […]
A Breakdown of Image File Types
Have you ever gone to save a photo and wondered whether you should save it as a JPG or PNG? With so many types of files to choose from, something as simple as saving your logo can become quite a challenge. While there are over 20 common types of files, these are the ones you […]
4 Reasons Why DIY Logos Don’t Work
A logo must be versatile. Remember, your logo will be used across the board and must be versatile. Store signage, business cards, packaging, and documents are only a few of the items you’ll find a company’s logo on. Your logo should look as good as a thumbnail as it does on a store sign, but […]
3 Restaurant Plugins All Restaurants Need
3 Restaurant Plugins All Restaurants Need Years ago, restaurants relied solely on word-of-mouth (one of the most difficult and best ways to advertise,) to promote their business. However, that changed when smartphones became as common as wallets. Now, everyone from teenagers to elders has unlimited access to information at the click of a button, the […]
Guide to Online Banner Ads
Should You Purchase Online Banner Ads? St. Augustine Lions Seafood Festival Digital BannerAs a small business in a city where tourism is booming, the short answer to this question is yes! In our last blog, Advertising Ideas, we discussed the best ways to advertise during Tourist Season. To no surprise, online banner ads and other […]
Top Five Advertising Ideas for Tourist Season
As Summer approaches, businesses who invest in advertising now will optimize their potential revenue during tourist season. Since there are dozens of unique ways to advertise, we’ve created a list of the most effective advertising ideas for businesses targeting tourists and locals during tourist season. Answer these questions before reading our list of advertising ideas, […]
How to Protect Your Business Against Ransomware
What is ransomware? Ransomware is a software designed to block users from accessing their computer, most times by using encryption until a ransom is paid. Of course, victims can opt out of paying cyber-attackers any sum of money. Attackers may then delete data from the infected computers and cause other havoc that will result in a […]
All About CMS WordPress
When a client asks us which content management system (CMS) is best for their online needs we always recommend WordPress. In fact, we even suggest that clients with a different software convert to WordPress. It is the easiest application for business teams to manage, its user-friendly and powerful software can support a variety of small […]
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