Identify Your Ideal Customer in 3 Steps Targeting too broad of an audience is one of the biggest mistakes you can make when planning a marketing strategy. The narrative is “all business is good business”. However, targeting your ideal customer is significantly more profitable. As a result, you can develop products and services based on [...]
Have you ever gone to save a photo and wondered whether you should save it as a JPG or PNG? With so many types of files to choose from, something as simple as saving your logo can become quite a challenge. While there are over 20 common types of files, these are the ones you [...]
A logo must be versatile. Remember, your logo will be used across the board and must be versatile. Store signage, business cards, packaging, and documents are only a few of the items you'll find a company's logo on. Your logo should look as good as a thumbnail as it does on a store sign, but [...]
3 Restaurant Plugins All Restaurants Need Years ago, restaurants relied solely on word-of-mouth (one of the most difficult and best ways to advertise,) to promote their business. However, that changed when smartphones became as common as wallets. Now, everyone from teenagers to elders has unlimited access to information at the click of a button, the [...]
Should You Purchase Online Banner Ads? St. Augustine Lions Seafood Festival Digital Banner As a small business in a city where tourism is booming, the short answer to this question is yes! In our last blog, Advertising Ideas, we discussed the best ways to advertise during Tourist Season. To no surprise, online banner [...]
As Summer approaches, businesses who invest in advertising now will optimize their potential revenue during tourist season. Since there are dozens of unique ways to advertise, we've created a list of the most effective advertising ideas for businesses targeting tourists and locals during tourist season. Answer these questions before reading our list of advertising ideas, [...]
What is ransomware? Ransomware is a software designed to block users from accessing their computer, most times by using encryption until a ransom is paid. Of course, victims can opt out of paying cyber-attackers any sum of money. Attackers may then delete data from the infected computers and cause other havoc that will result in a [...]
When a client asks us which content management system (CMS) is best for their online needs we always recommend WordPress. In fact, we even suggest that clients with a different software convert to WordPress. It is the easiest application for business teams to manage, its user-friendly and powerful software can support a variety of small [...]
Check out a few highlights from our year in 2017. From website and print designs to new content services, SEO efforts, and pro bono projects – we’ve been busy! Advertorials Advertising and Content In 2017 we implemented a new type of advertising on OldCity.com, called advertorials. We now offer a 300-word blog, made-to-order for our [...]
In 2017 several website trends caught traction which will remain popular throughout 2018. In the past year, we have noticed a major evolution in the design of small business sites. Cluttered pages, a lack of direction, and M.I.A. contact forms are a thing of the past. The message has been conveyed; business owners are realizing [...]
