New Year’s Eve is a little over two weeks away, prompting small businesses to take a look at their business strategy. This year, make a New Year resolution for your business that is accomplishable and important! Commit to planning ahead with these small business tools. Sale and Promotion Tools In a city like St. Augustine, [...]
As a business owner creating and managing a website can be difficult. Your expertise is in your business and not graphic design. However, a compelling website is just as important as a business manager. With the Christmas approaching, you'll want to be sure that visitors are captivated by your site because they have a limited [...]
A customer’s first impression of any company is the About Page. It is just as important as a first interview and needs to stand out in order to wow an audience It is a critical element of each website. Every About Page should include factors such as a description of the company's mission, the company’s [...]
Plan your Holiday Social Media Campaign for Black Friday, Small Business Saturday, and Cyber Monday. Kick-start Your Holiday Social Media Campaign on Facebook A Facebook event is the perfect way to spread the word about your campaign. First, create an event for your Black Friday sale, Cyber Monday sale and Small Business Saturday. The event feature [...]
Social media platforms are essential to most marketing strategies. These three social media updates on Twitter, Instagram, and Hootsuite will easily connect you with customers, help you obtain feedback, and spread product awareness. Instagram Adds Poll Feature On October 3rd, Instagram added new stickers in the Stories section of the app that enable you to [...]
Terms you Need to Know HTTP (HyperText Transfer Protocol): how we send and receive information on the web. For example, by typing "fall activities in St. Augustine," in Google's search box, you are actually sending a command to a server. In return the server fetches the information. SSL (Secure Sockets Layer): is the technology that allows information [...]
When it comes to your domain name, there are a few things that you need to know: Who is your domain registered with (Tucows, Network Solutions, GoDaddy, etc..) Who, if anyone, is managing it for you or are you responsible for it yourself When is it due to expire/renew By making sure that your domain [...]
Fall is just a few days away, and that means the holidays will be here before you know it. While it seems like we’re still in the midst of summer, people start prepping for the holidays months in advance. According to the National Retail Foundation, more than half of consumers begin research in September and October [...]
Hi there! Steve coming at you from Old City Web Services; I lead the SEO efforts for our fine company. In my first addition to the "Tips For Success" series, I'd like to share an important aspect of digital marketing that every business owner or operator can leverage - "NAP consistency." NAP is an SEO term that [...]
That could be a common question for employers when an employee is out for a day, let alone even longer. It is essential that you or your employees know how to fulfill a position without a major interruption to your office or business. Have your employees document processes and procedures they do each day, week, [...]
