October 7, 2015 Today, we are looking at the fourth and final part in our series on Content Marketing. In Part I, we looked at Analytics, in Part II, we looked at Building Your Strategy, in Part III, we addressed Why It's Important. Today, we are going to bring it all together and talk [...]
September 30, 2015 Today, we are looking at the third part in our series on Content Marketing. In Part I, we looked at Analytics and in Part II, we looked at Building Your Strategy . Today, we are looking at why Content Marketing is Important. In today's digital age, it seems like everyone is [...]
September 23, 2015 In our series on Content Marketing, last week we looked at Using Analytics. We touched on how to see what your viewers are looking for, what pages they are viewing, and what content is either keeping them at your site or not. With this information, you can begin to build your [...]
We are beginning a new four part series which will be centered around content marketing. This week, we are looking at how to use Google Analytics to improve your content marketing. Believe it or not, there is actually a way to make use of the information you gather from your analytics report – bounce rates, [...]
Last week in our series about promoting your website, we discussed the importance of SEO. Part of SEO is knowing your brand and niche well enough to use the right keywords so that ultimately, your website is being promoted to its maximum potential. You can't do this until you have your branding complete. Branding involves [...]
When you are getting started on designing your website, there are things you need to keep in mind about the first impression that a viewer will have when they arrive at your site. From the moment a visitor clicks on your website, you want them to be drawn in. Many businesses make the mistake of [...]
Email marketing is an excellent way as a small business owner to reach your client base and build your business. It is inexpensive and a way to keep a personal connection with your customers. Remember with your email marketing strategy that people are very particular about who they share their email address with - make [...]
You have a website, social media pages, and send out a newsletter or emails to your clients on a regular basis. Yet you still aren't getting the results you'd hoped for, the online sales you are seeking and the social media response that is warranted after all the effort you put in. There are plenty [...]
There are so many ways we are told daily that will help us boost our business. Expanding your concept of customer service is key to your business model and has to be part of a larger strategy for customer engagement. It is important not just to engage customers, though, but to meaningfully engage customers while [...]
Many small businesses today rely a great deal on Business to Business (B2B) marketing as part of their business model. B2B is a marketing practice that allows a business to sell products or services to other companies that resell them, or use them in their products or services. When it comes to content marketing, a [...]