It can be difficult as a small business owner to know how to reach an audience and advertise your services and products without busting your budget. Here are some ideas for small business owners who want to get the word out and are on a budget. Banner Ads As a small business owner, it is […]
5 Best Practices in Web Design
Good web design brings a website to life, engages the user, and can be the catalyst your small business needs to attract more customers. A visually appealing website makes visitors want to stay and return. There is a lot to consider when building a website: brand, ease of use, appearance, color scheme, navigation, photography, and […]
Influence with design
Determine your goal, make a plan & persuade your audience What is design and how does it relate to my website? Let’s start with a definition: Web design encompasses many different skills and disciplines in the production and maintenance of websites. The different areas of web design include web graphic design; interface design; user experience […]
Creative use of video online
Video has maintained a powerful reputation of being one of the most efficient tools of visual communication. A creative and engaging video is a terrific way to present a product, service or brand and transform the user-experience to a much more interactive level. Because of this, professional, eye-catching videos are becoming increasingly popular in Web […]
Responsive Web Design- what it is & why you need it
Responsive Web Design is a web design approach targeted at crafting sites to provide an optimal viewing experience– easy reading and navigation with minimum resizing, panning and scrolling across a wide range of devices (from mobile phones to desktop computer monitors). When developing a new website for your business or redesigning your outdated existing site, […]
Image fundamentals for your site
A picture is worth a thousand words. Okay, maybe that sounds a bit cliche, but it’s true, especially when it comes to your website. So what does this phrase truly mean? It means that a single image has the potential to tell a story just as well as a large amount of descriptive text. Jakob […]
Rise of the Solopreneur – How to brand yourself
Strong branding is crucial in our ad-cultured world. It is important to ensure that you’re the first person in your field that enters customers’ minds. This can be a somewhat daunting task when it’s just you-the entrepreneur who works solo. You may ask yourself: How can I stand out and become memorable in the minds […]
Calling all small businesses!
Ten years ago, just having a website put a business on the cutting edge of technology. Recently, more and more businesses have discovered that to have a leg up on the competition, they have to go beyond that initial leap into the web. Quality design and complimentary marketing materials are key to staying afloat in […]
The Importance of a Strong Brand Identity
Your brand distinguishes your small business from its competitors… A strong brand identity will build your small business’ reputation and form consumers opinions about your products and services. This includes visual aspects such as logo design, print materials and color schemes as well as verbal elements like your tag line and marketing material. Your branding […]
Does Your Logo Have Wrinkles? 5 Signs it’s Time for a new Logo
1. Your logo is not part of the digital age. If we asked you to email us a copy of your logo, would you be able to do it? Almost all designers whether they’re creating websites, brochures, T-shirts, embroidered uniforms, billboards or anything else will need a digital copy of your logo, preferably in the format […]
