Why Does Holiday Planning Matter? Fall is here and that means holidays are right around the corner. Consumers who haven’t already done their holiday shopping will be frequenting the shops and websites more often than normal in preparation for the gift-giving season. So, how do you stand out from the competition and catch their attention [...]
Being a new business has its challenges, one of the biggest being establishing yourself in the community. A loyal client base and name recognition are vital to your success. Without the support of those around you, failure comes closer to becoming a reality than a fear. So, how do you make your startup stand out [...]
Unique ways to market your business Marketing seems to be a constantly changing puzzle business owners try to solve. In a world where focus is on what’s new, innovative, and different, how can your company stand out from the crowd? We're here to tell you some unique ways to market your business. We’ve put together [...]
Logos say as much about your business as the name, staff, services, and customer experience. A logo is the first impression customers get before stepping foot in your office or online shop. First impressions are important, especially when it comes to getting new customers. So, is it worth it to budget for a new logo [...]
It is a new year - a great time to start fresh for your business. One way to start the year off on the right foot for your business is to give your website a fresh new look, and make sure that your website is optimized to keep up with today's web design and development [...]
We all know that every day, new trends are emerging on the internet and technology is ever-changing. For many, this leads them to believe that print is dead. Maybe surprisingly, though, print is far from dead. For many small businesses, print marketing is part of their overall marketing plan and goes hand in hand with [...]
Last week in our series about promoting your website, we discussed the importance of SEO. Part of SEO is knowing your brand and niche well enough to use the right keywords so that ultimately, your website is being promoted to its maximum potential. You can't do this until you have your branding complete. Branding involves [...]
It can be difficult as a small business owner to know how to reach an audience and advertise your services and products without busting your budget. Here are some ideas for small business owners who want to get the word out and are on a budget. Banner Ads As a small business owner, it is [...]
Good web design brings a website to life, engages the user, and can be the catalyst your small business needs to attract more customers. A visually appealing website makes visitors want to stay and return. There is a lot to consider when building a website: brand, ease of use, appearance, color scheme, navigation, photography, and [...]
Determine your goal, make a plan & persuade your audience What is design and how does it relate to my website? Let's start with a definition: Web design encompasses many different skills and disciplines in the production and maintenance of websites. The different areas of web design include web graphic design; interface design; user experience [...]
