The most important part of your business is the customer base you have, and ultimately the community that you build around your business. Sure, a customer is a customer, but loyal and long-term customers that form a community around your business are what will keep you running strong. How to Build Community with Value: Unfortunately […]
Small Business Advertising on a Budget
It can be difficult as a small business owner to know how to reach an audience and advertise your services and products without busting your budget. Here are some ideas for small business owners who want to get the word out and are on a budget. Banner Ads As a small business owner, it is […]
Business to Business Marketing: Videos
Many small businesses today rely a great deal on Business to Business (B2B) marketing as part of their business model. B2B is a marketing practice that allows a business to sell products or services to other companies that resell them, or use them in their products or services. When it comes to content marketing, a […]
How many people are finding your site?
Proven ways to market your website So, you’ve taken the time and spent the money on a brand new website, but now what? You now have the challenge of bringing in traffic and not just any traffic, but new, qualified visitors that will spend time exploring your site and essentially contact you for either more […]
Holiday Marketing Tip Challenge
FACT: St. Augustine attracts hundreds of thousands of visitors each holiday season. Whether a visitor stays for one night or all month, it is widely known that during the holidays, tourism in the nation’s oldest city is thriving. If you own a B&B, restaurant or tour company, you’re probably busy answering the phone and responding […]
Influence with design
Determine your goal, make a plan & persuade your audience What is design and how does it relate to my website? Let’s start with a definition: Web design encompasses many different skills and disciplines in the production and maintenance of websites. The different areas of web design include web graphic design; interface design; user experience […]
CMS Update Management
The importance of staying on top of site updates One of the many services Old City Web Services, Inc. offers our clients is Quarterly Content Management System (CMS) Update Management. It is important to update both the version of your website and all of the plug-ins as a preventative maintenance measure to lower the risk […]
