When you are getting started on designing your website, there are things you need to keep in mind about the first impression that a viewer will have when they arrive at your site. From the moment a visitor clicks on your website, you want them to be drawn in. Many businesses make the mistake of […]
The Importance of Good Photography for Online Marketing
Your business has a web presence. You have a website, a Facebook page, Twitter, and even Instagram. The best way to maximize your exposure and increase your reach on these platforms is to use really good photography. Your website has a great design, but there aren’t enough photographs, or they are small and not the […]
5 Best Practices in Web Design
Good web design brings a website to life, engages the user, and can be the catalyst your small business needs to attract more customers. A visually appealing website makes visitors want to stay and return. There is a lot to consider when building a website: brand, ease of use, appearance, color scheme, navigation, photography, and […]
Influence with design
Determine your goal, make a plan & persuade your audience What is design and how does it relate to my website? Let’s start with a definition: Web design encompasses many different skills and disciplines in the production and maintenance of websites. The different areas of web design include web graphic design; interface design; user experience […]
Need help updating your site
Nobody likes to see outdated / false information on a company or organization’s website. If your site currently has inaccurate information, such as dates, prices or ancient photos, it’s time to think about an easier way to maintain this valuable investment of yours. Setting aside time to update your site is often difficult for small […]
Creative use of video online
Video has maintained a powerful reputation of being one of the most efficient tools of visual communication. A creative and engaging video is a terrific way to present a product, service or brand and transform the user-experience to a much more interactive level. Because of this, professional, eye-catching videos are becoming increasingly popular in Web […]
Responsive Web Design- what it is & why you need it
Responsive Web Design is a web design approach targeted at crafting sites to provide an optimal viewing experience– easy reading and navigation with minimum resizing, panning and scrolling across a wide range of devices (from mobile phones to desktop computer monitors). When developing a new website for your business or redesigning your outdated existing site, […]
Image fundamentals for your site
A picture is worth a thousand words. Okay, maybe that sounds a bit cliche, but it’s true, especially when it comes to your website. So what does this phrase truly mean? It means that a single image has the potential to tell a story just as well as a large amount of descriptive text. Jakob […]
Out with the old…in with the New
How can you really tell if your marketing efforts are outdated? We’ve developed a simple check list to help you determine if how you’re running your small (or big) business is in-line with the newest technology and innovative marketing trends. Note: If you answer “Yes” to any of these categories below, pick up the phone […]