St. Augustine locals have little secret, can you guess what it is? That’s right, it’s Easy Season. Years ago, Easy Season didn’t exist. But as the number of tourists who visit the City rises each year, many businesses are relieved at the thought of easy living. A time when visitors go home for a few [...]
Terms to Know Open source – Software that's built and added to by the public. Open source CMS’ don’t have owners. A community of developers, programmers, businesses, individuals work on it simultaneously and have rights to the plugins and themes they create. Themes - A theme is the underlying functionality of a website. [...]
There are three overall reasons to conduct an online campaign. In the text below, we’ll explain each scenario for you. Then, we'll give you an example of a successful local campaign that you can follow when it comes time for your business to launch a campaign of its own. Note: Social media is only one [...]
Let's face it, the days of checking your inbox once a week are long gone. Communication is a huge component of every business and emailing is a simple way to communicate efficiently. But why does it have to be so complicated?! No worries, we've answered some of our clients most FAQ about email for [...]
Where will you place your ad? What will the title be? What image will you use to showcase your business? Since the text in a listing is limited, how will you describe your business in a few words? In this article, we'll walk you through how to get more clicks and improve your existing or [...]
Can I advertise on OldCity.com on a budget? Any budget, no matter how small, can afford to advertise on OldCity.com. In fact, advertising on a website tends to be less costly than other methods such as mail-delivered advertisements, billboards, or commercials. Advertising services on OldCity.com range from $25.00 to $600.00 per month. What is [...]
These social media tips are key to keeping your social media strategy stress-free. In 2018, everyone from your ideal customer to family members are on social media. We all do it a little differently, but when it comes down to it, these social media tips will save you time and keep you relevant. Ditch the [...]
Branding is an imperative element of every marketing strategy. Without a well-developed brand your web presence, customer service, and products are at risk of being overshadowed by other businesses in your market. If it isn't time for your company to rebrand, stay competitive and further develop your brand with these four tips. Identify your ideal customer Ideal [...]
Identify Your Ideal Customer in 3 Steps Targeting too broad of an audience is one of the biggest mistakes you can make when planning a marketing strategy. The narrative is “all business is good business”. However, targeting your ideal customer is significantly more profitable. As a result, you can develop products and services based on [...]
Have you ever gone to save a photo and wondered whether you should save it as a JPG or PNG? With so many types of files to choose from, something as simple as saving your logo can become quite a challenge. While there are over 20 common types of files, these are the ones you [...]
