Building a website isn’t as easy as it looks. There are a lot of things that go into the background of a website, in addition to the design and layout and basic functions. Often, there are things that are overlooked if you don’t go with an expert to build your website for you. Making Life […]
Practical Social Media Tips
Social Media can be both fun and good for business. It is a place to be a little more casual, and to let your clients – current and potential – learn a little more about you. There are things you need to know before you get started on social media though, to make sure that […]
Optimize Your Website for Conversions
Whether you have a website that needs updating or you are creating a new website, the best place to start is with asking yourself what the ultimate objective is. The answer probably falls somewhere along the lines of that you want it to look good and get results. Conversion optimization is all about the action […]
Send Email to Your Mailing List
There are many services that we offer here at Old City Web Services. One that we’d like to feature for you today is helping you to put together email for a large mailing list. We often get asked what a client’s options are for sending to their email lists. For many reasons, using a service […]
Email Marketing and Landing Pages
It is December and that means it is time for your small business to get serious about promoting your holiday sales and specials that you have going on. Email makes up over a third of the ways that consumers make holiday buying decisions. The most important factor in your promotional emails is that they lead […]
Why You Need Responsive Design
What is responsive design? Responsive web design is an approach that addresses a user’s needs based on the environment they are in when viewing your website. Whatever screen size, platform or orientation they are using – as they switch from their phone to their desktop to their ipad, the website adjusts to accommodate for resolution […]
5 Things Your Website Needs Today
October 14, 2015 Just having a website for your small business isn’t enough. There are things that your website needs to keep it functioning, current, and able to meet yours and your customer’s needs. Here are 5 Things Your Website Needs Today: Easy to Find Contact Information Where you are located, how to email […]
Content Marketing Part IV
October 7, 2015 Today, we are looking at the fourth and final part in our series on Content Marketing. In Part I, we looked at Analytics, in Part II, we looked at Building Your Strategy, in Part III, we addressed Why It’s Important. Today, we are going to bring it all together and talk […]
Content Marketing Part II
September 23, 2015 In our series on Content Marketing, last week we looked at Using Analytics. We touched on how to see what your viewers are looking for, what pages they are viewing, and what content is either keeping them at your site or not. With this information, you can begin to build your Content […]
Content Marketing Part I: Use Analytics
We are beginning a new four part series which will be centered around content marketing. This week, we are looking at how to use Google Analytics to improve your content marketing. Believe it or not, there is actually a way to make use of the information you gather from your analytics report – bounce rates, […]
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