As a business owner, you know that having a website is equally as important as having a brick and mortar store. In fact, some businesses rely solely on websites. The truth is, just as every building is susceptible to breaking and entering, so is every website. Just as technology is getting more advanced, so are hackers, […]
How to Prevent Getting Hacked
Let’s face it. A lot of our lives take place online these days. We can send a quick email instead of going to the post office. We can do our banking via our phone. We can build an online presence for our businesses people see before they ever set foot in our brick and mortar […]
Updating Your Website – More Important Than You Might Think
As a business owner, you know that your website is important, but how often do you update your website? We’re not just talking about making sure you have new photos and fresh content. We’re talking about website updates for the back end of your website. While updates may seem like a hassle or just another […]
Designer by Day – Spartan by Night
It’s no doubt that we have a talented team here at Old City Web Services, but one of our favorite things about each person on staff is that they all have passions and talents that make them awesome individuals. We’re a family here, and when one of our family members achieves accomplishments, we want to […]
Is It Time To Rebrand?
Your company’s name, logo, and brand identity define who you are and how the world perceives you. People associate these things with the quality of your products and services. As we said in our previous blog about the importance of branding your business: Your brand says who you are, what you stand for, why your […]
Marketing When Just Starting Out
So, you’ve started a great business. It’s something you’ve worked hard on and can’t wait to share with the world. This is where marketing comes in handy. Marketing is how you get the attention of your target audience, how you build a following, and how you make that audience listen to what you’re saying and […]
The Importance of Branding Your Business
You’ve been preparing for months. You’ve spent countless hours applying for your business license, filling out and submitting all the legal paperwork, and planning out your budget and inventory. You believe in your business and are ready to share it with the world. But before you do that, it’s important to build your brand. Branding […]
Avoiding Common Social Media Mistakes
Social media is a great tool to promote your business and connect directly with your niche. It is an extension of your identity and is becoming an essential part of a business’ online presence. With competition among businesses at an all-time high, more and more business owners are seeing the importance of social media outlets […]
The How and Why of Content Creation
In the world of social media, consumers are constantly being pulled in different directions. Content is being posted 24/7 which means 2 things: It’s easy to get overlooked. It takes attention-grabbing content to stay relevant. Content creation for social media can seem like a daunting task. Or like you have to be a seasoned marketing […]
Local Businesses Getting It Right on Social Media
There’s no doubt that social media plays a big role in marketing of businesses of all sizes. Social media not only helps you reach those in your community but all around the world. It’s a diverse tool which can have mass advantages if done properly. For this blog, we thought we’d recognize some of the […]
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