Wait a minute… What is content? Content is the text, images, video, graphics, as well as every additional element that isn’t part of a design. So, if you have a website, brochure, business card, social media platform, etc., then content writing should be important to you. After all, websites, pamphlets, and other marketing materials [...]
Websites are a marketing piece that consumers use to learn about products and services. But, what if your website isn’t accessible to everyone? For example, what if your website isn’t user-friendly to American’s with disabilities that use screen readers to navigate the internet? Although many businesses are not in spaces that require ADA compliant websites, [...]
5 Ways to Maintain a Good Online Reputation In a time when technology is in every facet of our lives, your business' online reputation means just as much, if not more, than the impression you make in person. Think about it. Before you go somewhere or try out a new product, what's one of the [...]
Old City Web Services Welcomes Copywriter Natalie McElwee works in copywriting and marketing here at Old City Web Services. Natalie graduated with a bachelor’s degree in journalism from Louisiana Tech University in 2013. Upon graduation, she moved to St. Augustine to work as a copy editor/designer where she strengthened her editing and writing skills. From [...]
First, What Does Relevant Content Mean? Relevant content means the content on your website is up-to-date and on topic with your business. For example, if you have a business that sells honey in Georgia, you wouldn't want your home page to have content about jams in California. Also, you want the information about your business to be [...]
Email marketing is an excellent way as a small business owner to reach your client base and build your business. It is inexpensive and a way to keep a personal connection with your customers. Remember with your email marketing strategy that people are very particular about who they share their email address with - make [...]
There are so many ways we are told daily that will help us boost our business. Expanding your concept of customer service is key to your business model and has to be part of a larger strategy for customer engagement. It is important not just to engage customers, though, but to meaningfully engage customers while [...]
One of the biggest mistakes that can be made when building a website is in the area of copy writing. When you put your website online, you want viewers to know everything about yourself and your company and what you do that you are passionate about. It's easy to get carried away and share too [...]
Nobody likes to see outdated / false information on a company or organization's website. If your site currently has inaccurate information, such as dates, prices or ancient photos, it's time to think about an easier way to maintain this valuable investment of yours. Setting aside time to update your site is often difficult for small [...]
Since we now know that storytelling is a primal and powerful form of communicating to others, we are going to focus on the parallels of storytelling since much of what needs to be considered when creating a story is the same as what's needed for creating a website or mobile app. Today we will explain [...]
