Making room in your marketing mix for online advertising does not always have to burn a hole in your wallet. There are numerous inexpensive ways to advertise your business online that can have just as big of a return as some of the more costly ways. Below are 3 cost-effective tips on advertising your business […]
What is RSS and is it still important?
What does RSS stand for? It stands for Really Simple Syndication. Now you’re probably saying to yourself, “Okay, but what is it?” Here’s our simple answer: RSS feeds gives readers a method to keep up with their favorite blogs, online news and any other favorite websites. Anyone can choose the sites they wish to subscribe […]
The 411 on E-Mail Marketing
E-mail marketing allows you to reach a mass number of people quickly & efficiently (plus it’s affordable)! There are many free or cost-effective e-mail marketing websites available, however it’s how you’re utilizing these programs that’s most important. Quality over Quantity E-mail marketing is the key to delivering content to your prospective customers. It is essential […]
5 Ways to Integrate Social Media into the Mix
1.) A Social Website A call-to-action from any source drives customers to your website. Linking your social networking sites to your home or landing page, allows people to to be driven directly to the product/services you want them to see. Not only are you going to gain a higher volume of website traffic, but you […]
Twitter Terror? Take Control With These Easy 6 Tips
1. Have a mission Just like anything else, your Twitter account needs to have a purpose. For what reason do you need to get on Twitter and post information? Here are a few examples of possible mission objectives: Find new customers Keep current customers informed Demonstrate your expertise Form relationships with other businesses 2. Use […]
Introducing: The Facebook Business Clinic Made Easy!
Do you have questions about using Facebook to promote your business? We have answers! Join us on Thursday, May 10th at 10:00 a.m. for the Facebook Business Clinic Made Easy featuring guest speaker, marketing specialist Erica Van Dyke. This interactive workshop will help you understand a variety of Facebook topics including: Working with the new […]
Advertise Your Business on OldCity.com
Summer is almost here! Are you ready? Open the Door to St. Augustine! Leave expensive print advertising in the past where it belongs with cassette tapes and acid wash jeans; it’s time to step into the future. Online advertising has proven more effective not just for your business, but for your wallet, too. And […]
5 Essentials for your Marketing First Aid Kit
Your marketing plan is not complete without these important tools. Promoting your business in today’s media saturated market requires the use of multiple marketing tools. We’ve put together a list of essentials you should have at the ready for your business, all of which we can create for you: 1. Website: It might seem obvious, […]
Let us send our traffic to you!
Seasonal traffic is on the rise in St. Augustine. We spent some time downtown this past weekend enjoying the St. Patrick’s parade and other festivities (visit our Facebook page to see the pictures) and we noticed something…St. Augustine is getting crowded! We’ve also noticed a continued rise in our traffic on OldCity.com, indicating that more […]
It’s no surprise – the key to marketing is to advertise!
While many business owners feel that they have a choice in marketing OR advertising, the truth is that the two must work together in order to maximize the return on your investments. While print advertisements on billboards, phone books and newspapers have dominated the market in the past, the Internet is now the premium advertising […]
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