Facebook has rolled out a new feature for Facebook Pages. Your business’ Facebook page can now utilize this feature that will draw the viewer right to a page you want them to go to that will help promote your business. If you are a hotel, you can use the BOOK NOW call-to-action and the button […]
Using Twitter to Expand Your Business
Have you been using Twitter half-heartedly as part of your social media strategy to get the word out about your business? Do you know it’s important but don’t quite know how to use it so that you can effectively get results? Here are some ideas for how to use Twitter effectively to make your business […]
Business to Business Marketing: Videos
Many small businesses today rely a great deal on Business to Business (B2B) marketing as part of their business model. B2B is a marketing practice that allows a business to sell products or services to other companies that resell them, or use them in their products or services. When it comes to content marketing, a […]
The What, Why, and How of Twitter for your Business
Using Twitter is necessary for having a well-rounded social media strategy for marketing your business. There are so many new tips and tricks for making Twitter easy to use and effective when it comes to getting your brand out there to the public. Whether you are new to Twitter or if you just want to […]
Build and Develop a Social Media Presence for Your Business
Build – Once you choose the social media platform(s) you want to utilize to increase online awareness of your brand, set up your profile(s) including a short, compelling bio to attract people letting them know who you are and what you do. Having a presence on Facebook, Twitter, Pinterest, Google Places, and YouTube in addition […]
eCommerce Holiday Gift Ideas
It’s time to start selling holiday-themed gifts online! Cyber Monday isn’t the only day shoppers go online to purchase great gifts for the holidays. Almost every day in December leading up to Christmas proves to be a profitable time for online storefronts. In fact, US eCommerce and Online Retail holiday sales reached $33.8 billion last […]
Are you ready for Black Friday?
Last year, $59.1 billion was reportedly spent on this highly sought after event, which now spreads from the Thursday before to post Black Friday weekend deals, with Small Business Saturday on November 30 and Cyber Monday on December 2, closing out the weekend shopping extravaganza. How can the small businesses compete with the big guys […]
Holiday Marketing Tip Challenge
FACT: St. Augustine attracts hundreds of thousands of visitors each holiday season. Whether a visitor stays for one night or all month, it is widely known that during the holidays, tourism in the nation’s oldest city is thriving. If you own a B&B, restaurant or tour company, you’re probably busy answering the phone and responding […]
Hashtags for #Smallbiz
Hashtags are something you definitely should be using when formulating tweets, assuming you already have a Twitter account dedicated to your small business that is. A hashtag is designated with a number sign (#) paired with a word or phrase (without any spaces or other characters) to perform a variety of functions. In the Twitter […]
Need help updating your site
Nobody likes to see outdated / false information on a company or organization’s website. If your site currently has inaccurate information, such as dates, prices or ancient photos, it’s time to think about an easier way to maintain this valuable investment of yours. Setting aside time to update your site is often difficult for small […]
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