Email marketing is likely the right choice for your company... But you may be thinking “Am I the right person to execute it?” While email marketing is very effective, it can be difficult to implement if you’re unfamiliar with the process. Luckily, we’re here to help. We know everything there is to know about [...]
Taking inventory of your marketing materials is a two-step process. The first step in taking inventory of your marketing materials is to pinpoint your marketing budget. Consider last year's budget. Then answer this question: Was this enough to make your marketing strategy successful? Step two is assessing how valuable your marketing materials are by [...]
There are many ways to grow your business but one of the most effective ways is by getting your message out. If you're having a sale, changing your business hours, or have a new product, how will your customers find out if you don't inform them? Who else will let them know? Having the [...]
Why Do Listings & Reviews Boost My SEO? More times than not, people research a business before making a purchase. A huge part of that research is checking their listings and online reviews. In fact, online reviews have been proven to affect 67.5% of purchasing decisions. Furthermore, search engines understand that consumers take online reviews [...]
The Importance of an SSL certificate. An SSL certificate is a technology that encrypts information traveling from a website’s server to a visitors browser and vice versa. Nowadays, it isn’t unusual for people to choose to manage their finances or keep sensitive information saved on their computer. The heightened popularity of sending this type of information [...]
Preparing Your Business for the New Year The New Year often prompts businesses to reflect on the past fiscal year. On the other hand, it’s also an opportune time to prepare for the months to come. Use January to realign your marketing, security, and customer service strategies. Below is a general outline of questions to [...]
A website is an important marketing tool because it is a business’ online storefront. When people are surfing the web and come across a website, they judge it and determine whether that business is a good fit for them. There are quite a few reasons that might deter someone away from a website only to [...]
Facebook for businesses is a proven way to get your brand noticed by an array of audiences! From CTA (call to action) buttons to advertising options, the tools and resources provided by the social media platform are endless! But, to really optimize your presence and spice up your strategy, consider these three cool tips for Facebook [...]
Most businesses hire a web firm to navigate the enigma that is the web world. From registering your domain to ensuring responsiveness, web firms take care of the nuances of your website. However, it’s important that the information they give you is translated correctly. To help you understand your web firm better, we've created a [...]
Websites are a marketing piece that consumers use to learn about products and services. But, what if your website isn’t accessible to everyone? For example, what if your website isn’t user-friendly to American’s with disabilities that use screen readers to navigate the internet? Although many businesses are not in spaces that require ADA compliant websites, [...]
