About ocws

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So far ocws has created 177 blog entries.

Why Good Marketing Needs Print Media

2019-01-31T13:24:49-04:00November 10th, 2015|Advertising, Design, Marketing, Print Design, Small Business Marketing|

We all know that every day, new trends are emerging on the internet and technology is ever-changing. For many, this leads them to believe that print is dead. Maybe surprisingly, though, print is far from dead. For many small businesses, print marketing is part of their overall marketing plan and goes hand in hand with [...]

Why You Need Responsive Design

2019-01-31T13:24:49-04:00November 3rd, 2015|Mobile Applications, Mobile Website, mobile-responsive website, Responsive Web Design, Website Design|

What is responsive design? Responsive web design is an approach that addresses a user’s needs based on the environment they are in when viewing your website. Whatever screen size, platform or orientation they are using – as they switch from their phone to their desktop to their ipad, the website adjusts to accommodate for resolution [...]

5 Things Your Website Needs Today

2015-10-28T14:09:48-04:00October 28th, 2015|Uncategorized|

October 14, 2015   Just having a website for your small business isn't enough. There are things that your website needs to keep it functioning, current, and able to meet yours and your customer's needs. Here are 5 Things Your Website Needs Today: Easy to Find Contact Information Where you are located, how to email [...]

Content Marketing Part IV

2019-01-31T13:24:49-04:00October 9th, 2015|Content Marketing|

October 7, 2015   Today, we are looking at the fourth and final part in our series on Content Marketing. In Part I, we looked at Analytics, in Part II, we looked at Building Your Strategy, in Part III, we addressed Why It's Important. Today, we are going to bring it all together and talk [...]


2019-01-31T13:24:49-04:00October 1st, 2015|General|

Old City is dedicating the month of October to"Help Feed Hungry Kids" and is collecting food items for the Weekend Hunger Backpack Program distributed by Catholic Charities. Each week 200, yes 200, packs are assembled and delivered to Sebastian Middle School for children that are considered food insecure. This has increased by 125 from last [...]

Content Marketing Part III: Why It’s Important

2019-01-31T13:24:49-04:00September 30th, 2015|Content Marketing|

September 30, 2015   Today, we are looking at the third part in our series on Content Marketing. In Part I, we looked at Analytics and in Part II, we looked at Building Your Strategy . Today, we are looking at why Content Marketing is Important. In today's digital age, it seems like everyone is [...]

Content Marketing Part II

2019-01-31T13:24:49-04:00September 23rd, 2015|Content Marketing|

September 23, 2015   In our series on Content Marketing, last week we looked at Using Analytics. We touched on how to see what your viewers are looking for, what pages they are viewing, and what content is either keeping them at your site or not. With this information, you can begin to build your [...]

Promoting Your Website Part IV: Email

2019-01-31T13:24:49-04:00August 26th, 2015|email marketing|

In Part I of our series about promoting your website, we discussed the importance of SEO.  In part II, we looked at branding. And in Part III we looked at how to use Social Media to promote your website. Today, we are putting email up to the task of website promotion and will be sharing [...]