Taking inventory of your marketing materials is a two-step process. The first step in taking inventory of your marketing materials is to pinpoint your marketing budget. Consider last year's budget. Then answer this question: Was this enough to make your marketing strategy successful? Step two is assessing how valuable your marketing materials are by [...]
In the world of social media, consumers are constantly being pulled in different directions. Content is being posted 24/7 which means 2 things: It's easy to get overlooked. It takes attention-grabbing content to stay relevant. Content creation for social media can seem like a daunting task. Or like you have to be a seasoned marketing [...]
With a new year comes New Year’s resolutions, a time of evaluating your current life choices and seeing where improvements should be made. Whether it’s eating healthier, having a new gym routine, putting yourself back into the dating game, or improving relationships, it’s all about making the best choices for your life. As we evaluate [...]
Why Does Holiday Planning Matter? Fall is here and that means holidays are right around the corner. Consumers who haven’t already done their holiday shopping will be frequenting the shops and websites more often than normal in preparation for the gift-giving season. So, how do you stand out from the competition and catch their attention [...]
Old City Web Services Welcomes Copywriter Natalie McElwee works in copywriting and marketing here at Old City Web Services. Natalie graduated with a bachelor’s degree in journalism from Louisiana Tech University in 2013. Upon graduation, she moved to St. Augustine to work as a copy editor/designer where she strengthened her editing and writing skills. From [...]
First, What Does Relevant Content Mean? Relevant content means the content on your website is up-to-date and on topic with your business. For example, if you have a business that sells honey in Georgia, you wouldn't want your home page to have content about jams in California. Also, you want the information about your business to be [...]
WE HAVE AN ANNOUNCEMENT ! We are very excited to show off our new website here at Old City Web Services! Everything has been updated from images for the website, the "About" section to our portfolio. Not only is it responsive on any device, but it's also easier to navigate through our site. So go explore our new [...]
Whether you have a website that needs updating or you are creating a new website, the best place to start is with asking yourself what the ultimate objective is. The answer probably falls somewhere along the lines of that you want it to look good and get results. Conversion optimization is all about the action [...]
It is December and that means it is time for your small business to get serious about promoting your holiday sales and specials that you have going on. Email makes up over a third of the ways that consumers make holiday buying decisions. The most important factor in your promotional emails is that they lead [...]
It can be a challenging task to keep up with both your small business and your online presence when often the terminology can leave you confused. Here are some useful definitions to help you as you work on your website so you understand what is important. Browser – A browser is the software application you [...]
