Check out this list of free SEO tools that we’ve compiled. Among the tools are a simple checklist, a website grader, and a domain analyzer. Each tool will bring you a little closer to understanding where your website is on the SEO spectrum. Now, don’t worry – we know many people find this subject confusing. […]
Free Tools for Content Writing
Wait a minute… What is content? Content is the text, images, video, graphics, as well as every additional element that isn’t part of a design. So, if you have a website, brochure, business card, social media platform, etc., then content writing should be important to you. After all, websites, pamphlets, and other marketing materials tend […]
Taking Inventory of Marketing Materials
The first step in taking inventory of your marketing materials is to pinpoint your marketing budget. Consider last year’s budget. Then answer this question: Was this enough to make your marketing strategy successful? Step two is assessing how valuable your marketing materials are by determining which of them have proven successful and which have not. […]
Use Listings and Online Reviews to Boost Your SEO
Why Do Listings & Reviews Boost My SEO? More times than not, people research a business before making a purchase. A huge part of that research is checking their listings and online reviews. In fact, online reviews have been proven to affect 67.5% of purchasing decisions. Furthermore, search engines understand that consumers take online reviews […]
Preparing Your Business For the New Year
Preparing Your Business for the New Year The New Year often prompts businesses to reflect on the past fiscal year. On the other hand, it’s also an opportune time to prepare for the months to come. Use January to realign your marketing, security, and customer service strategies. Below is a general outline of questions to […]
Local Social Media Campaigns
There are three overall reasons to conduct an online campaign. In the text below, we’ll explain each scenario for you. Then, we’ll give you an example of a successful local campaign that you can follow when it comes time for your business to launch a campaign of its own. Note: Social media is only one […]
Find Your Ideal Customer in 3 Easy Steps
Identify Your Ideal Customer in 3 Steps Targeting too broad of an audience is one of the biggest mistakes you can make when planning a marketing strategy. The narrative is “all business is good business”. However, targeting your ideal customer is significantly more profitable. As a result, you can develop products and services based on […]
OldCity Web Services – Highlights of 2017
Check out a few highlights from our year in 2017. From website and print designs to new content services, SEO efforts, and pro bono projects – we’ve been busy! Advertorials Advertising and Content In 2017 we implemented a new type of advertising on OldCity.com, called advertorials. We now offer a 300-word blog, made-to-order for our […]
Use Social Media for your Holiday Campaign
Plan your Holiday Social Media Campaign for Black Friday, Small Business Saturday, and Cyber Monday. Kick-start Your Holiday Social Media Campaign on Facebook A Facebook event is the perfect way to spread the word about your campaign. First, create an event for your Black Friday sale, Cyber Monday sale and Small Business Saturday. The event feature […]
Marketing When Just Starting Out
So, you’ve started a great business. It’s something you’ve worked hard on and can’t wait to share with the world. This is where marketing comes in handy. Marketing is how you get the attention of your target audience, how you build a following, and how you make that audience listen to what you’re saying and […]
