Social Media can be both fun and good for business. It is a place to be a little more casual, and to let your clients – current and potential – learn a little more about you. There are things you need to know before you get started on social media though, to make sure that […]
Optimize Your Website for Conversions
Whether you have a website that needs updating or you are creating a new website, the best place to start is with asking yourself what the ultimate objective is. The answer probably falls somewhere along the lines of that you want it to look good and get results. Conversion optimization is all about the action […]
Email Marketing and Landing Pages
It is December and that means it is time for your small business to get serious about promoting your holiday sales and specials that you have going on. Email makes up over a third of the ways that consumers make holiday buying decisions. The most important factor in your promotional emails is that they lead […]
Promoting Your Website Part III: Social Media
In Part I of our series about promoting your website, we discussed the importance of SEO. In part II, we looked at branding. Today, in Part III we are going to look at how to use Social Media to promote your website. Social media is a great outlet for driving traffic to your website and […]
Promoting Your Website Part II: Branding
Last week in our series about promoting your website, we discussed the importance of SEO. Part of SEO is knowing your brand and niche well enough to use the right keywords so that ultimately, your website is being promoted to its maximum potential. You can’t do this until you have your branding complete. Branding involves […]
Customer Retention Part III: Recognize Your Customers
Two weeks ago, we looked at Customer Retention: Building Your Business Community to Build Your Business and we ended with the importance of using social media to add value for your community base. Last week we talked about Customer Retention Part II: Use Social Media for Word of Mouth Marketing. Today, in part three we […]
Customer Retention Part I: Build Your Business Community to Build Your Business
The most important part of your business is the customer base you have, and ultimately the community that you build around your business. Sure, a customer is a customer, but loyal and long-term customers that form a community around your business are what will keep you running strong. How to Build Community with Value: Unfortunately […]
Small Business Advertising on a Budget
It can be difficult as a small business owner to know how to reach an audience and advertise your services and products without busting your budget. Here are some ideas for small business owners who want to get the word out and are on a budget. Banner Ads As a small business owner, it is […]
Tips for Creating a Compelling Website Landing Page
When you are getting started on designing your website, there are things you need to keep in mind about the first impression that a viewer will have when they arrive at your site. From the moment a visitor clicks on your website, you want them to be drawn in. Many businesses make the mistake of […]
Tips for Building Your Social Media Strategy
Setting up social media accounts and posting to them occasionally is not a sufficient social media strategy designed for success. You have to have a plan and a way to implement it to find success on social media and to have that success result in positive results to your business success. Here are some tips […]
